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Amazon is working on a secret new initiative, called Project Nile, that overhauls its search engine to add AI chatbot technology. One potential outcome from the upgraded search experience is more sales from mobile users, according to a transcript of an internal presentation earlier this year by Joseph Sirosh, VP of Amazon Search and Alexa Shopping. Sirosh said it will be "mobile first" because that's where the new features may have the biggest impact on sales. "If we can increase the conversion on mobile, because we provide great experiences, great expert answers, then that could be a potentially significant lift to Amazon," Sirosh added. During the presentation, Sirosh said the new AI conversation layer will be added to the currently existing Amazon search bar.
Persons: Joseph Sirosh, Sirosh Organizations: Amazon Search, Alexa, Google
Insider Today: Amazon's secret search plan
  + stars: | 2023-10-03 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +7 min
AdvertisementAdvertisementThe retail giant is overhauling its search bar with ChatGPT-like features that'll act as a sort of concierge for customers, offering expert answers and product suggestions. Dubbed Project Nile, Amazon's top leaders, including CEO Andy Jassy, view the new search bar as a top priority. AdvertisementAdvertisementHowever, Amazon's overhauled search bar will arguably be the most impactful implementation of generative AI from Big Tech for US consumers thus far. insider intelligenceIn reading Eugene's piece, three follow-up questions immediately came to mind:How will Amazon sellers try and game the new search bar? However, Joseph Sirosh serves as VP of Amazon Search and Alexa Shopping, suggesting Alexa could get a much-needed boost from the new search bar.
Persons: , Mike Blake, Alyssa Powell, Amazon's, Andy Jassy, Eugene Kim, Joseph Sirosh, Alexa, TikTok, Ben Sun, Anu Duggal, Susan Lyne, Josh Wolfe, Matt Harris, Jillian Williams, Melissa Kwan, Sergey Brin, Brin, Hugo Herrera, Sam Bankman, Fried, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Reuters, Nile, Microsoft, Big Tech, Alexa, Amazon Search, Getty, Wall Street, BBG Ventures, Lux Capital, Apple, Bain Capital Ventures, Cowboy Ventures, Prosecutors, BET, MLB, American League and National League, Houston Astros Locations: Atlanta, Sonoma , California, New York City, San Diego, London, New York
"Project Nile is a confidential initiative wherein we're building a conversational shopping agent for Retail customers," one internal document explained. Wearing that "I love AI" t-shirt, Sirosh, VP of Amazon Search and Alexa Shopping, introduced Project Nile as a "super confidential" project. Project Nile isn't the only move Amazon has made in the popular generative AI space. For Amazon's retail side, Project Nile is one of the most important projects. Sirosh has told his team he's "staffing up very rapidly" as Project Nile is the "absolute top priority."
Persons: Joseph Sirosh, Sirosh, Stephen Lam, It's, they're, Andy Jassy, Doug Herrington, Jassy, Rohit Prasad, ChatGPT, Microsoft's Bing, Google's Bard Organizations: Amazon, Microsoft, Retail, Amazon Search, Alexa, Nile, ChatGPT, Google Locations: Anthropic, OpenAI
Reffkin (left) and Compass cofounder Ori Allon. Tech had been central to Compass' original missionFor years, Compass executives, including Reffkin, credited the company's tech with its meteoric rise in the residential-real-estate business. Though Compass' tech team still has 700 people, many more than any rival brokerage, the September layoffs seemed to initiate what insiders expect to be continuing cuts to the unit. "Robert is like Steve Jobs but without the insight," the veteran engineer who left Compass earlier this year said. Reffkin (left) and Allon ring the opening bell at the New York Stock Exchange.
Vista Equity Partners is exploring taking the real-estate brokerage private, sources say. A Compass rep said "no private-equity firm has contacted Compass expressing any interest in taking the company private." Vista Equity Partners is exploring a deal to take the residential real-estate brokerage Compass private, according to three people familiar with the discussions. The chief technology officer Joseph Sirosh, who left Microsoft to run Compass' tech operations, was let go shortly after the call. Vista has taken numerous tech companies private this year, including an $8.4 billion deal for the tax-software company Avalara and a $16.4 billion deal for Citrix.
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